By Cara Salpini, RetailDive.com
Camping World recently purchased several outdoor retailers to support its Good Sam Club, but also to move further into the space.
For Camping World, RVs come first and retail comes second. And yet, there’s a striking similarity between the company’s strategy in the RV space and its recent spate of outdoor retail acquisitions.
During its first quarter earnings report for 2018, the company spoke candidly about acquiring independent RV dealers as “a fast and capital efficient alternative to new retail location openings.” The company applied much of the same logic to its interest in some of the outdoor retailers it also recently bought, explaining that it plans to target a “broader group of outdoor and active sports enthusiasts” whose outdoor interests might overlap with the camping space.
Read more at Retail Dive.com