Digital experience design leader Jill Nickels will review top trends in retail design that enhance the RV buying experience during RVX: The RV Experience’s PowerTalk Patio on March 13 in Salt Lake City, Utah. The 30-minute PowerTalk Patio, similar to Ted Talks, will be held on the Industry Showcase exhibit hall floor.
“The Customer Experience” is currently the hot topic in the retail world. Today’s consumers are demanding a personalized retail experience as they make their buying decisions.
Nickels leads digital experience design at Gensler, a global architecture, design and planning firm. The 25-year veteran helms a diverse studio that includes digital experience, brand strategy, retail and graphic design. She frequently speaks and blogs about experience trends.
Nickels will speak during the PowerTalk Patio, March 13 from 1 to 1:30 p.m. Register for RVX here.