Family RVing, the Family Motor Coach Association’s magazine, recently earned the EXCEL Award from the Association Media and Publishing (AM&P) for its 2018 publication redesign. The Family RVing staff worked with Bates Creative of Silver Spring, Maryland to develop the monthly magazine’s new look.
Bates Creative, an agency specializing in brand building, digital and print strategy, design and development, created a new nameplate for the magazine, which had been known as Family Motor Coaching since its debut in February 1964. The new design reflects the RV club’s expansion to include all types of RVs – motorhomes, fifth wheel travel trailers, conventional travel trailers, etc. In December 2017, the membership voted to change its focus from motorized RVs to include all others.
“We are excited to receive this award and want to thank the team at Bates Creative for developing a look for the magazine that reflects the fun and excitement of the RV lifestyle,” FMCA president Jon Walker said. “The Bates Creative team was great to work with, and we are pleased with the results and happy to see the redesign recognized via an EXCEL award.”
AM&P is a membership organization that serves the needs of association, nonprofit, and alumni publishing teams. Each year a team of experts reviews entries in categories related to editorial, design, advertising and marketing, online publishing, and electronic newsletters. Winners were announced during the 39th annual EXCEL awards gala in June 2019 in Washington, D.C.
To learn more about FMCA, visit its website at FMCA.com
Source: FMCA press release