Forest River Creates Digital Owner’s Guide

Feb 28, 2019 | Member News

Forest River recently announced a new digital owner’s guide for its RV, marine and cargo trailer customers to create a convenient, comprehensive and personalized experience. The new guide is available online and as a mobile application. It provides information about the product and its components.

 

The company partnered with Tweddle Group, a technology company offering multi-channel information solutions, to create the new guides as a single source for help.

 

“RV’s have dozens of third-party components,” says Charlie Blaesser, Tweddle Group’s Product Director. “Each—for example, the TV, refrigerator, air conditioning unit—comes with its own set of manuals.”

The new Forest River Owner’s Guide aggregates that information for the consumer. “Instead of asking the consumer to start a new search every time they need help with a specific component, they can open the app, and find the help they need, all in one location,” says Blaesser.

The digital owner’s guide was designed and developed by Tweddle Group and is supported by their enterprise content delivery platform. “Now, Forest River’s brand product managers have a platform for managing and distributing model-specific information for their customers,” Blaesser says

PRODUCT INSIGHT

The new owner’s guide doesn’t just bring value to the consumer. It also provides valuable product insight for Forest River teams. Tweddle Group’s platform measures how content is consumed and provides Forest River’s product managers with easy-to-interpret data.

“How consumers use the owner’s guide provides unique insight into the product,” says Blaesser. “We can spot trends with specific RV features or components. Forest River can then disseminate that information throughout their organization, externally to vendors, and even out to the dealer, proactively helping the customer.”

Learn more about Tweddle Group at www.tweddle.com