Jellystone Park Camp Resorts Sales Surge thanks to Millennials and Booming RV Sales

Nov 5, 2018 | Member News

Yogi Bear’s Jellystone Park Camp-Resorts recently announced its 2018 sales continued to surge in the third quarter with another double-digit same-park sales increase. Sales at the nation’s second-largest franchise campground network were up 18.8 percent for the quarter ending September 30. This follows a second quarter 11.9 percent jump and a first quarter 23.5 percent increase. Jellystone Park expects 2018 will be its 10th consecutive year of sales growth.

 

According to Jim Westover, vice president of Product Development and Sales, several factors are driving the growth. “We’re seeing a huge uptick in millennial families starting to camp, and the activities and ‘glamping’ style amenities Jellystone Park offers puts us in a unique position to meet their needs,” he said. “Our new mobile Campspot reservation system is especially appealing to millennials who use their phones to book trips and even pick their favorite cabin or campsite.”

Westover also noted that the booming recreational vehicle business is fueling growth, with several Jellystone Park franchisees adding RV sites this year. “Given our record sales growth, the Jellystone Park brand is continuing to expand at an accelerated pace.” Potential investors and franchisees are invited to visit Jellystone Park at booth 624 at the ARVC Outdoor Hospitality Conference & Expo November 5 to 11 in Oklahoma City.

Launched in 1969, Yogi Bear’s Jellystone Park™ Camp-Resorts is the second-largest chain of campgrounds in the United States, boasting more than 84 campgrounds with more than 18,000 campsites and vacation rentals in 31 states and five Canadian provinces. Jellystone Park locations are franchised through Leisure Systems, Inc. (LSI), a wholly owned subsidiary of The Park River Corporation, Cincinnati, Ohio. Visit https://www.jellystonefranchis… for details.