PRVCA Promotes the Industry During Open House Ad Campaign
The Pennsylvania Recreation Vehicle and Camping Association (PRVCA) promoted the RV and camping lifestyle and encouraged consumers to visit their local dealers during its Open House campaign, April 15 – May 15.
The association ran 583 television commercials on 16 stations; 918 radio commercials on 15 stations and posted a YouTube video featuring The RV Doctor Gary Bunzer. The video also ran on the new largestRVshow.com website and on social media channels Facebook and Instagram.
In addition to promoting the dealerships, the video encouraged consumers to pick up a copy of PRVCA’s Explore magazine, which provides a listing of all campground and RV dealer members and features travel destinations, RV maintenance and Renting vs. Buying your RV.
PRVCA also displayed advertising on The RV Daily Report’s consumer pages and 12 media stations placed banner ads on their websites at no charge. The association’s digital advertising campaign resulted in 400,000 impressions. Overall, it’s a great kick-off to the camping season