RVDA to Recognize Manufacturers with Dealer Satisfaction Index (DSI) Quality Circle Awards 2019

Feb 19, 2019 | Member News

(Fairfax, VA) — RVDA will honor RV brands built by 12 manufacturers with its Quality Circle Award during the RV Industry Awards Celebration on Thursday, March 14,
 at The Depot in downtown Salt Lake City, UT.  These brands/manufacturers/product categories received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s 25th Annual Dealer Satisfaction Index (DSI) survey.

“Quality Circle Awards recognize manufacturers that dealers rated the highest in several important areas of dealer and customer support in the DSI survey,” said RVDA Chairman of the Board Mike Regan of Crestview RV Center in Buda, TX.   “Thanks to all the dealers who responded to the survey and congratulations to the manufacturers who earned the award this year.”

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream; Coachmen (Brookstone/Chaparral fifth wheels); Forest River (Flagstaff travel trailers and fifth wheels/Shamrock expandables, Sierra/Sandpiper); Grand Design (Imagine, Momentum, Reflection, Solitude, Transcend); Gulf Stream (Vintage Cruiser/Vista Cruiser, Innsbruck/Amerilite/Conquest/Kingsport); Heartland (Big Country/Elk Ridge, Cyclone/Torque, Landmark, North Trail/Wilderness, Prowler/Trail Runner, Road Warrior, Sundance/Gateway); Keystone (Montana/High Country), and Lance  travel trailers and toy haulers.

The motorized RV manufacturers/product categories receiving awards are (in alphabetical order): Airstream; Gulf Stream; Leisure Travel Vans/Triple E; Newmar; Pleasure-Way, and Tiffin.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality
  • Parts
  • Warranty
  • Sales

The 25th Annual DSI survey was conducted between October 2018 and January 2019.  Five hundred and twenty-five (525) U.S. and Canadian dealers responded to the survey this year and provided 2,371 brand ratings, an average of almost five per dealer.  A summary of the DSI survey aggregate results will appear in the April issue of RV Executive Today. 

RVDA is the national association representing RV retailers. The association’s members include RV dealers, RV rental operators, and RV AfterMarket sales and service locations.  RVDA of Canada is a national, volunteer federation of provincial and regional RVDA associations which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.


Editor’s Note:   RVDA will present the Quality Circle Awards on a new date and location in 2019. The Quality Circle Awards will be presented Thursday, March 14, during the RV Industry Awards Celebration in downtown Salt Lake City at The Depot, 13 N 400 W.