RVIA: Outdoor Crossover Can Bring Opportunity to the RV Market

Jul 11, 2019 | Member News

The Recreation Vehicle Industry Association’s (RVIA) survey of more than 4,000 verified outdoor retail store owners across the country a few months ago found that RV shoppers and outdoor shoppers are becoming the same consumer. The revelation could mean new opportunities to market the RV and camping lifestyle.

 

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