RVIA to present new research at aftermarket conference

Aug 6, 2018 | Member News

RESTON, Va. — The annual Aftermarket Executive Conference, open to all RV Industry Association (RVIA) supplier and distributor members, is a three-day event featuring one-on-one appointment meeting sessions where companies in the aftermarket segment will develop their strategies for expanding their business in the coming year, introduce new products and services before the fall/winter RV shows.


The RVIA reports that attendees of this year’s event will be among the first to hear about exciting findings from the RV Industry Association’s new groundbreaking research into the aftermarket segment. The research examined RVers’ experiences and thoughts about purchasing aftermarket parts and accessories, including what are the most popular outlets to purchase parts and accessories, a look at the in-store versus online buying experience, the most important elements of the buying experience and overall satisfaction with the buying experience.


This is the first time extensive research has been developed for the aftermarket segment of the industry and was developed on the heels of last year’s announcement that Recreational Vehicle Aftermarket Association (RVAA) members voted to have the RV Industry Association represent them moving forward.


Also held during the 2018 Aftermarket Executive Conference will be the RV Aftermarket Awards, a program designed to recognize individuals, suppliers and distributors, who are committed to excellence and growth in the aftermarket industry, as well as highlight the newest and most popular products available in the aftermarket industry. During the conference on August 14, first, second and third place for Product of the Year will be awarded, as well as awards for the Supplier and Distributor of the Year.


There’s still time to register for the 2018 Aftermarket Executive Conference. Click here for more information.


SOURCE: RVIA press release