NBC’s The Today Show will introduce its viewers to the RV lifestyle on June 23 and June 24 when Al Roker and Craig Melvin hit the road in a motorhome provided by Winnebago. The Go RVing PR team helped plan the trip, which begins in New York, and includes stops in Boston and Maine. The adventure will include live broadcasts from Boston and Maine, as well as recorded segments that will appear online.
“This is an exciting opportunity to share the RV lifestyle with Today’s large audience,” said Kevin Broom, RV Industry Association’s director of media relations. “This couldn’t
happen without enthusiastic industry partners like Winnebago, which provided the motorhome on short notice, and our entire PR team, which arranged nearly every detail of this trip.”
This will be Roker’s second on-air trip in an RV. He previously drove a motorhome for one leg of a trip in which he reported a weather forecast in all 50 states in just seven days. On this trip, Roker and Melvin will stay in the RV overnight in a Maine campground.
Source: RVIA press release