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Dexter Touts Brand Strategy Update

Feb 01, 2024
1 min
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DexKo Global, a leader in highly engineered trailer running gear, chassis assemblies and related components, announced today that its wholly owned subsidiary Dexter Axle is rebranding two recently acquired business under the Dexter brand.

During the past several years, Dexter’s steady growth has added new teammates, new customers and new product offerings, the company said. To reduce the complexity of Dexter’s brand portfolio in North America, the company is rebranding its Premium Supply and HiSpec Wheel & Tire businesses to Dexter.

“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” states Adam Dexter, president and CEO of Dexter. “We thank the loyal customers of Premium Supply, HiSpec Wheel & Tire Inc. and Dexter and look forward to continuing our long-lasting relationship.”

Read more at rv-pro.com

Categories: Industry News