Leveraging the Pandemic for Enterprise-wide, Unprecedented Transformation + Growth

Amidst the pandemic we saw crisis cut both ways. At times, it served to strengthen existing brand loyalties, while also catalyzing new ones. In other instances, it pushed customers farther away than ever, creating what appeared to be insurmountable challenges. Different leaders viewed the pandemic either as challenge or opportunity and those who did the latter seized the chance to innovate around everything from supply chain management, to customer targeting, to corporate culture.

With all that in mind, I thought it would be helpful to speak to someone who used the pandemic as an opportunity to drive unprecedented internal and external growth for their brand. And, not just temporary growth, but growth that has endured long after the pandemic has ended. For my latest column, I sat down with Bob Wheeler, President, and CEO of Airstream. He has been with the company for over two decades, working toward a renewed appreciation by the public for the company’s long-standing authenticity and quality. 

Read more at Forbes.com