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Love's Travel Stops Celebrates 60th Anniversary with new and remodeled stores, more amenities and top talent

Mar 01, 2024
3 mins
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Love’s Travel Stops celebrates its 60th anniversary this year with plans for new locations, store updates and new products and services.  The company plans to add 20-25 new locations, update 35-40 aging stores and completely rebuild four stores to make it easier for customers to fuel up and get the products and amenities they need. In addition, the company will add new food and restaurant options and services, such as RV hookups and truck washes.

Its 2024 plans call for adding more truck washes and RV hookups. The company will double its truck wash network by adding seven new locations in 2024. Love’s truck washes are staffed with skilled team members and automated technology to provide the same quality as a non-automated wash at half the time for professional drivers and RVers. RVers can also take advantage of RV hookups at travel stops and RV Stops located on property. This year, the company will bring the amenity to 44 more locations, ending the year with 1,500 hookups at 98 locations.

Customers will also enjoy the continued expansion of Love’s branded food and snack items including the addition of new chip flavors, meat sticks, honey buns, powdered donuts and cookies. The company is also growing its Fresh Kitchen concept as a result of feedback from customers on offering fresh, healthier and diet-specific food options. Additions to this line include a new omelet bowl, upgraded snack trays and elevated mac and cheese bowls to name a few. The company is also a top 10 restaurant operator in the U.S. and will add 20 restaurants to its network this year.

Freightliner ExpressPoint, now available at more than 400 locations, provides light mechanical warranty repair work for Freightliner trucks through Love’s partnership with Daimler Truck North America. This year, the company will also add 10 new full-service Speedco locations next to travel stops, 50 maintenance bays and approximately 60 emergency roadside vehicles to its network. Love’s is investing in the training of its staff through the Love’s Truck Care Academy and in-shop learning events to provide better customer service and help drivers get back on the road quicker.

Love’s will continue to support professional drivers with added services, including Love’s Financial, which will provide more bundled service options for drivers. TVC Pro-Driver, a recently added service, is a subscription-based commercial driver’s license (CDL) protection service for drivers.

Twenty-nine new locations will be added to Love’s electric vehicle (EV) fast-charging network thanks to awards from the Federal Highway Administration’s National Electric Vehicle Infrastructure (NEVI) Formula Program. Trillium Energy Solutions will install the new chargers.

Musket, one of the largest trading and logistic companies in the U.S., and a top producer of diesel exhaust fluid (DEF), will continue to grow with fuel and terminal procurement, allowing Love’s to offer customers quality products at competitive prices.

Love’s, headquartered in Oklahoma City, Ok.,  opened in 1964 and has more than 640 locations in 42 states.

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Categories: Industry News