During the 2025 RV Dealers Convention/Expo, a panel session will update dealers on retail registration data from the first half of 2025 and pair it with consumer behavior insights from millions of RV shoppers.

“2025 RV Buyer Trends: What They Mean for Your Sales Strategy,” will take place from 8:15 to 9:15 a.m. on Tuesday, Nov. 11, in the digital marketing/BDC education track.

This session brings together exclusive retail registration insights from Statistical Surveys with behavioral data from millions of RV Trader shoppers, revealing where customers begin their journey, how they move through the funnel, and what separates a lead that converts from one that doesn’t.

Moderated by Erin Ruane, Chief Customer Officer at Trader Interactive, the workshop panelists also from Trader Interactive include Anna Stoica-Zhang, Vice President of Product Marketplaces; Sasha Pyshkov, Vice President of Analytics and Insights; and Scott Smith, Vice President of OEM and Strategic Initiatives. Additionally, Shannon Pinto, Vice President of Statistical Surveys, will join the panel.

Learning outcomes for this session:

About the RV Dealers Convention/Expo

The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry. 

The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.

To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.   

The Convention/Expo will take place Nov. 10-14, 2025, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada, and the Mike Molino RV Learning Center. 

Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].