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Storyteller Overlander Buys TAXA Outdoors

Apr 01, 2024
2 mins
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Storyteller Overland, an adventure lifestyle Class B van and off-grid expedition vehicles manufacturer, recently acquired TAXA Outdoors (TAXA), a manufacturer of lightweight, highly versatile camping habitats and overlanding utility trailers. This strategic acquisition marks a significant milestone for both companies and reinforces their shared commitment to providing a full range of solutions for their growing community of lifelong adventurers.

TAXA, inspired by its founders’ roots in NASA habitat design and space architecture, gained acclaim for its distinctive, “otherworldly” approach to form and function. It offers adventurers a range of versatile, lightweight towable solutions that are capable of traversing rugged terrain while also providing a comfortable, stylish mobile base camp experience.

By fusing TAXA's expertise with Storyteller Overland's innovative approach to motorized adventure vehicle design, exceptional dealer sales & service network, and deep commitment to fostering community engagement, the combined entity will empower new generations customers to elevate their experiences and pursue their passions in the outdoors.

By combining the two companies, Storyteller Overland now offers solutions ranging from peer-to-peer rental technology platform, Go Camp, to market leading lifestyle gear and vehicle accessories for DIY and OEM customers (Flarespace), to turnkey adventure vehicles and expedition rigs on a variety of OEM chassis (Storyteller Overland/Global Expedition Vehicles/GXV), and now lightweight towables and mobile human habitats (TAXA).

As part of the acquisition, Neil Grimmer, an entrepreneur and consumer brands leader, will assume the role of CEO at TAXA. He founded Plum Organics, a recognized leader in organic nutrition and baby food, in 2007. He also launched a series of consumer lifestyle brands and served as Global Brand President for Harley-Davidson. Under his leadership, TAXA Outdoors will continue its legacy of innovation and excellence in the outdoor industry. In addition, Grimmer will serve as the Chief Strategy Officer of Storyteller Overland.

The TAXA Outdoors acquisition closed in connection with a significant investment from L Catterton, RX3, Wheelhouse, and Virentes. Burr & Forman LLP served as legal counsel to Storyteller, and Barack Ferrazzano Kirschbaum & Nagelberg LLP represented L Catterton.

 

Categories: Industry News